Pickled Frames is a studio specializing in 2D animations. When we started cooperation, their sales pipeline was fueled exclusively via Fiverr and referrals. In other words, they had no capability to control the volume of their sales and to increase revenue in a predictable manner.
sales calls booked in the first 4 months
warm reply rate
Warsaw, Poland
Animation, Video, Explainer videos
Marketing and brand decision-makers, CEOs, Founders
Fintech, Edtech, Martech, Vegan businesses in the USA and Europe
Dominic, the CEO, decided to try outbound campaigns to diversify their lead sources and increase revenue. Based on our experience, the most efficient way to sell services is to pack them as a “product.” And that’s what we did - we didn’t offer animation services as a whole, but explainer videos in specific.
We targeted fintech, edtech, and vegan companies and crafted specific messaging to each of these groups. We achieved over ~5% warm reply rate and booked 42 sales calls within the first four months. Thanks to our campaigns, Pickled Frames has decided to make outbound outreach a permanent part of its sales strategy.
