Dots.eco, a pioneering SaaS platform, empowers game publishers to integrate environmental rewards into their games. Their target audience focuses on enterprise mobile game studios with a track record of projects with millions of downloads.
This case study delves into how Dots.eco, previously reliant on networking, conferences, and LinkedIn outreach, diversified its lead generation approach by adding email outreach.
sales calls with enterprise studios
average warm reply rate
Tel Aviv, Israel
Environmental rewards for gaming industry
Marketing, Product, Monetization, or Live operations decision-makers
Game publishers with a track record of projects boasting over 1MM downloads
Dots.eco can be used by different departments - marketing, product, monetization, and live ops - each of them requires a different messaging and approach. At the same time, there aren’t thousands of companies within the ICP, so we focused on cherry-picking prospects and heavily personalized each email.
With manual and detailed research, we've built a list of ~400 companies perfectly aligning with Dots.eco's ICP. With a highly personalized approach, we scheduled calls with over 20 of them, including industry giants.
Beyond email outreach, Dots.eco collaborated with us to book meetings during industry conferences. Before these events, we filled their calendar with in-person meetings involving decision-makers from the identified target companies.
