Case studies

September 2022

How to sell in a competitive market like SEO agencies?

DifferentDigital is an SEO agency that helps SaaS startups drive more organic traffic with SEO and premium content creation. When we reached out to Richard (CEO), he had already tried a few outbound tools on the market and he wasn’t satisfied with the results. Initially, we helped him set up campaigns and optimize the process. Then we took over the entire process as it was more efficient and comfortable for him.

150

sales calls booked in  the first 8 months

94%

leads qualified

Location

New York, USA

Services

SEO, Premium Content, Technical Content, Growth marketing

Buyer Persona

Marketing decision-makers, CEOs, Founders

ICP

Startups, SaaS, IT & Cybersecurity in the USA and Europe

Overview

We’ve been working with Richard for the last 1.5 years and we’ve managed to build a solid outbound machine. We’re consistently delivering ~15 sales calls every month. We take care of building lists, contacting ideal prospects, and scheduling calls. Different Digital closed over 15 deals thanks to our cooperation (and still counting).

Execution and results

Getting to 10/20 sales calls per month was a tough challenge in such a competitive market as SEO. It required a lot of A/B tests and creative work on messaging - it was definitely worth it! Even in the most competitive market, a good outbound campaign will always stand out from the crowd and generate sales calls.